WordPress is one of the best, if not the best content management systems when it comes to SEO. That being said, spending time on your WordPress SEO might seem like a waste of time, it most definitely is not. Optimizing your site to the best practices outlined in this article will help you improve your rankings, gain more subscribers and have a better website in general.
As we take quite a holistic view on (WordPress) SEO, meaning that we think good SEO should be engrained in all aspects of your online marketing and PR, this guide covers quite a lot of ground and is therefor a long read. Check out the table of contents below for some quick jumping around.
Updates to this WordPress SEO article
This article has been kept up to date with the best practices for WordPress SEO since early 2008 and the release of WordPress 2.5, the most recent update was on Sept 8th, 2014, with WordPress version 4.0 being the most current release. The goal of this article is to let all the info of all the different articles we wrote about the topic, here and on other sites, fall into one big piece: the final WordPress SEO tutorial.
Learn how to optimize your website? Take our Basic SEO training and be able to determine your own SEO strategy! »
The first versions of this article were heavily based on using a plugin called HeadSpace and a series of other plugins. We’ve since released our own WordPress SEO plugin which replaces quite a few of those. That plugin has proven so powerful that sites like SearchEngineLand, The Next Web and Mashable now all use it. This WordPress SEO plugin is very stable and ready to use and this article now assumes you’re using it.
If you’re using another SEO plugin, like All in One SEO pack or Ultimate SEO, but would like to switch and make use of our free and extremely powerful SEO plugin, we’ve written a migration guide for you. It’s a really easy process. If you’re not using an SEO plugin yet, grab our WordPress SEO plugin and get going.
As search, SEO, and the WordPress platform evolve we will continue to keep this article up to date with best practices. Be sure to subscribe to our WordPress & SEO newsletter to receive notification when we update this article.
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Table of Contents
- The definitive guide to higher rankings for WordPress sites
- 1.1 URLs
- 1.1.1 Permalink structure
- 1.2.1 Controlling titles with the WordPress SEO plugin
- 2.1 Breadcrumbs
- 3.1 Noindex, follow archive pages and disable some archives
- 4.1 Pages instead of posts
- 6.1 How you get people to comment
- 7.1 Follow your commenters
1 Basic WordPress SEO
Out of the box, WordPress is a pretty well optimized system, and does a far better job at allowing every single page to be indexed than every other CMS we have used. But there are a few things you should do to make it a lot easier still to work with.
1.1 URLs
1.1.1 Permalink structure
The first thing to change is your permalink structure. You’ll find the permalink settings under Settings → Permalinks. The default permalink is
?p=, but we prefer to use either /post-name/ or/category/post-name/. For the first option, you change the setting to/%postname%/:
To include the category, you select “Custom Structure” and change the value to
/%category%/%postname%/. If you previously had ?p= as your permalink WordPress will take care of all the redirects for you. This is also true if you change from /%postname%/ to /%category%/%postname%/. If you change from any other permalink structure, you might want to consult our article on changing your WordPress permalink structure and the tool that you’ll find within it.1.1.2 WWW vs non-WWW
You need to think about what you want your site to show up as, www.example.com or simply example.com. Make sure that in your general settings, under Settings → General, the version you want to show up is properly reflected:
You will also want to set this correctly in Google Webmaster Tools. Make sure to set up your site with Google Webmaster Tools and set the preferred domain, you can find this setting under Settings → Preferred domain:
Where you can set it:
1.1.3 Stop words
The last thing you’ll want to do about your permalinks to increase your WordPress SEO, is remove so called stopwords. Words like “a”, “and”, “the” etc. As of version 1.1.6, our WordPress SEO plugin will automatically remove stop words from your slugs once you save a post, so you won’t get those ugly long URL’s when you do a sentence style post title.
This is generally not something you want to change after posts have gone live. If people have already linked to it, try to not change the permalink anymore and if you do, make sure the post is properly redirected. In most cases WordPress should redirect the old URL to the new one but if it doesn’t you need to make the redirect manually.
1.1.4 To SSL or not to SSL
In 2014, Google announced that they’d give a (admittedly minor) ranking benefit to HTTPS / SSL sites, and because of that, more and more sites have switched over to SSL. It might be a good idea for you too. If you want to move to SSL, we have an article with tips & tricks for moving to HTTPSright here.
1.2 Optimize your Titles for SEO
The title, the contents of your page’s
</code> tag, is one of the single most important factors for ranking in the search results. Not only is it the literal title of the tab or browser window, it’s also the first line people see in the search results, followed by the URL and the snippet, usually the meta description combined with a date:</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
<img alt="WordPress SEO result snippet" class="aligncenter size-full wp-image-45480" height="113" src="https://yoast-mercury.s3.amazonaws.com/uploads/2008/04/wordpress-seo-result-snippet.jpg" style="border: 1px solid rgb(220, 220, 220); box-sizing: inherit; display: block; height: auto; margin: 1em 0px 0px; max-width: 100%;" title="WordPress SEO result snippet" width="580"></div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
On many blogs, the title for blog posts is still “Blog title » Blog Archive » Keyword rich post title” or “Blog title » Keyword rich post title”. For your WordPress blog to get the traffic it deserves, this should be the other way around, for two reasons:</div>
<ul style="box-sizing: inherit; list-style-position: inside; margin-bottom: 1.88rem; margin-top: 0px; padding-left: 0px;">
<li style="box-sizing: inherit;">Search engines put more weight on the early words, so if your keywords are near the start of the page title you are more likely to rank well.</li>
<li style="box-sizing: inherit;">People scanning result pages see the early words first. If your keywords are at the start of your listing your page is more likely to get clicked on.</li>
</ul>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
This means the ideal title for that plugin page on WordPress.org would actually be “WordPress SEO by Yoast > WordPress Plugins > WordPress” instead of what it is now. For more info on how to craft good titles for your posts, see this excellent article and video by Aaron Wall: Google & SEO Friendly Page Titles.</div>
<h4 id="wpseo-plugin-titles" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.13em; font-weight: 400; line-height: 1.88rem; margin-bottom: 0.2rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">1.2.1</span> <span class="text" style="box-sizing: inherit;">Controlling titles with the WordPress SEO plugin</span></h4>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
You can control your SEO titles with our WordPress SEO plugin. There are two parts of the plugin that control these. First of all, as soon as you install & activate the plugin, you get an SEO section in your admin. Navigate to SEO → Titles & Metas and you’ll see a bunch of tabs for different types of pages on your site. For each post type and taxonomy you can set a so called Title Template (as well as meta description templates but we’ll get to those later). For posts on our site this looks like this:</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
<img alt="wordpress seo title settings" class="alignnone wp-image-229429 size-full" height="350" src="https://yoast-mercury.s3.amazonaws.com/uploads/2008/04/wordpress-seo-title-settings.png" style="border: 1px solid rgb(220, 220, 220); box-sizing: inherit; height: auto; margin: 5px 20px 20px 0px; max-width: 100%;" title="WordPress SEO title templates" width="610"></div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
There’s a bunch of variables you can use in the titles and meta description, they’re all listed and explained in the help tab on the top right of the page. Be sure to check whether the template actually works and you’re not getting a duplicate site title for instance. If this is the case, you might need to check the “Force rewrite” checkbox on the same page or follow the instructions on that page to modify your template.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
For the other pages, we have the following settings:</div>
<ul style="box-sizing: inherit; list-style-position: inside; margin-bottom: 1.88rem; margin-top: 0px; padding-left: 0px;">
<li style="box-sizing: inherit;">Categories, Tags and other taxonomies: <code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;">%%term_title%% %%sep%% Archives %%page%% %%sitename%%</code></li>
<li style="box-sizing: inherit;">Search pages: <code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;">You searched for %%searchphrase%% %%sep%% %%sitename%%</code></li>
<li style="box-sizing: inherit;">404 pages: <code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;">Page not found - Error 404 %%sep%% %%sitename%%</code></li>
<li style="box-sizing: inherit;">Author archives: <code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;">%%name%% %%sep%% Author at %%sitename%%</code></li>
</ul>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
There are some other cool features, for instance: you can use<code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;">%%cf_<custom field name>%%</code> to use a custom field, this can be either a post custom field, sometimes known as post meta value, or a user meta value. In this particular case it’s the custom field “role” we use to store the role of a user within our company.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
The %%sep%% template code gets replaced by the separator you select on the first tab:</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
<img alt="wordpress seo title separator" class="alignnone size-full wp-image-229430" height="87" src="https://yoast-mercury.s3.amazonaws.com/uploads/2008/04/wordpress-seo-title-separator.png" style="border: 1px solid rgb(220, 220, 220); box-sizing: inherit; height: auto; margin: 1em 0px 0px; max-width: 100%;" width="550"></div>
<h4 id="individual-posts" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.13em; font-weight: 400; line-height: 1.88rem; margin-bottom: 0.2rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">1.2.2</span> <span class="text" style="box-sizing: inherit;">Optimizing individual posts</span></h4>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
So now that we’ve set decent templates, we can start to optimize individual posts and pages. For that we use the snippet preview added by the WordPress SEO plugin:</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
<img alt="Yoast SEO 3.0 real time page analysis" class="noborder alignnone wp-image-529451 size-full" height="675" src="https://yoast-mercury.s3.amazonaws.com/uploads/2014/11/New-Yoast-SEO.png" style="border: 0px; box-sizing: inherit; height: auto; margin: 1em 0px 0px; max-width: 100%;" width="1148"></div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
This preview will automatically take the values you’ve already filled in in your blog post and apply them to your template, but you can also override the title completely using the title field just below it:</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
<img alt="wordpress seo title input" class="alignnone wp-image-229433 size-full" height="44" src="https://yoast-mercury.s3.amazonaws.com/uploads/2008/04/wordpress-seo-title-input.png" style="border: 1px solid rgb(220, 220, 220); box-sizing: inherit; height: auto; margin: 1em 0px 0px; max-width: 100%;" title="Title field in the WordPress SEO plugin" width="546"></div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
The input will show a warning below it if your title is becoming too long. The title length is not a fixed amount of characters but rather limited to the length of the display in the search results.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
For titles the following things are important:</div>
<ul style="box-sizing: inherit; list-style-position: inside; margin-bottom: 1.88rem; margin-top: 0px; padding-left: 0px;">
<li style="box-sizing: inherit;">They should always contain your brand, preferably at the end, so people may recognize you in consecutive searches.</li>
<li style="box-sizing: inherit;">They should always contain the keyword you think is most important for the current post or page, which we’ll call the focus keyword from now on. The focus keyword should preferably be at the beginning of the title.</li>
<li style="box-sizing: inherit;">The rest of the title should entice people to click.</li>
</ul>
<h3 id="descriptions" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.5em; font-weight: 300; line-height: 1.88rem; margin-bottom: 0.8rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">1.3</span> <span class="text" style="box-sizing: inherit;">Optimize your descriptions</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Now that we’ve got proper titles, we should start to focus on meta descriptions. The meta description can be used by search engines to show in the snippet, it’s the black piece of text shown beneath the URL. The meta description is usually <em style="box-sizing: inherit;">only</em> used when it contains the keyword the searcher was searching for.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Some plugins, most specifically the All in One SEO plugin, use so called “automated descriptions”. They use the first sentence of a post to fill the meta description by default. That’s not very smart. That first sentence might be an introductory sentence which has hardly anything to do with the subject.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Thus, the only well written description is a hand written one, and if you’re thinking of auto generating the meta description, you might as well not do anything and let the search engine control the snippet… If you don’t use the meta description, the search engine will find the keyword searched for in your document, and automatically pick a string around that, which gives you a bolded word or two in the results page.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Auto generating a snippet is a “shortcut”, and there are no real shortcuts in (WordPress) SEO (none that work anyway).</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
So, use the meta description field you find in the WordPress SEO plugin to write a meta description. Make sure it entices the reader to click through and make sure that it contains the focus keyword of your post or page at least once.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
You’ll notice we do not mention meta keywords. We don’t use them and neither should you, for an explanation, read this article by Joost: meta keywords and why I don’t use them.</div>
</div>
</article><div class="announcement fill announcement--pointer" style="background-color: #5d237a; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(164, 40, 106); border-top-style: solid; border-top-width: 1px; box-sizing: inherit; clear: both; color: white; font-family: 'Open Sans', Arial, sans-serif; font-size: 16px; letter-spacing: 0.16px; line-height: 30.08px; padding: 1.3em 0px 1px; position: relative;">
<div class="row" style="box-sizing: inherit; margin: 0px auto; max-width: 63.25rem; position: relative; width: 1012px;">
<div style="box-sizing: inherit; font-size: 1.63em; letter-spacing: 0.05em; line-height: 2.4rem; margin-bottom: 1.88rem;">
<span class="fa fa-book" style="-webkit-font-smoothing: antialiased; box-sizing: inherit; display: inline-block; float: right; font-family: FontAwesome; font-size: 4rem; font-stretch: normal; line-height: 1; margin: 0.47rem 1.88rem 0.47rem 0.47rem; text-rendering: auto; transform: translate(0px, 0px);"></span>Want to learn more about content optimization? Read our Content SEO eBook »</div>
</div>
</div>
<article class="row" style="background-color: white; box-sizing: inherit; font-family: Merriweather, Georgia, serif; font-size: 16px; letter-spacing: 0.16px; line-height: 30.08px; margin: 0px auto; max-width: 63.25rem; padding-top: 1.88rem; position: relative; width: 1012px;"><div class="content" style="box-sizing: inherit; display: inline-block; margin-right: 68px; vertical-align: top; width: 600px;">
<h3 id="images" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.5em; font-weight: 300; line-height: 1.88rem; margin-bottom: 0.8rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">1.4</span> <span class="text" style="box-sizing: inherit;">Image optimization</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
An often overlooked part of WordPress SEO is how you handle your images. By doing stuff like writing good alt tags for images and thinking of how you name the files, you can get yourself a bit of extra traffic from the different image search engines. Next to that, you’re helping out your lesser able readers who check out your site in a screen reader, to make sense of what’s otherwise hidden to them.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Using the proper alt attributes for images is also something that is checked in the Page Analysis functionality of our WordPress SEO plugin. We have a longer article on Image SEO that will give you more tips to finetune this.</div>
<h3 id="xmlsitemaps" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.5em; font-weight: 300; line-height: 1.88rem; margin-bottom: 0.8rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">1.5</span> <span class="text" style="box-sizing: inherit;">XML sitemaps</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
To tell Google and the other search engines that your site has been updated, you can use XML Sitemaps. Our WordPress SEO plugin contains an XML Sitemap module by default that you just have to enable. Go to Settings → XML Sitemaps and click the checkbox (if it isn’t already on):</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
<img alt="wordpress seo xml sitemap settings" class="alignnone size-large wp-image-229434" height="121" src="https://yoast-mercury.s3.amazonaws.com/uploads/2008/04/wordpress-seo-xml-sitemap-settings-550x121.png" style="border: 1px solid rgb(220, 220, 220); box-sizing: inherit; height: auto; margin: 1em 0px 0px; max-width: 100%;" width="550"></div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
As soon as you’ve checked the checkbox and hit Save, it’ll give you some options but in most cases you won’t need those. It generates an XML sitemap for all your posts, pages, custom post types and all your taxonomies like categories and tags and (if applicable) other custom taxonomies.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
When you publish a new post or page, the XML sitemap is automatically submitted to Google & Bing allowing them to easily (and quickly) find your new content.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Other than most other XML sitemap plugins, this plugin doesn’t generate a static file, which is a very intensive process, especially for large sites. This means there is no “action” on publish, which slows down the publishing of the post. Instead it generates XML sitemaps as a sort of template using WordPress rewrites, which is much faster while also allowing caching plugins to cache the output.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
It’s also being smart about splitting those sitemaps up into smaller bits, so Google only has to fetch one new XML “sub”-sitemap when a post is published, because the other sitemaps haven’t been changed, using the date modified options.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
From an SEO perspective, it’s better than most others because it also includes the images in each post, which makes your images rank (better) in Google Image Search. It also integrates tightly with the rest of our SEO plugin, meaning that a no indexed post automatically is left out of the XML sitemap, with the option to “force” it in.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Lastly, it has a pretty complete API, allowing us and other developers to plugin extra sitemaps, which means we can do things like create ourLocal SEO, News SEO and Video SEO extension. These extensions respectively generate a news xml sitemap and video xml sitemap.</div>
<h2 id="template" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.88em; font-weight: 300; line-height: 2.5rem; margin-bottom: 1.2rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">2</span> <span class="text" style="box-sizing: inherit;">Template optimization</span></h2>
<h3 id="bread-crumbs" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.5em; font-weight: 300; line-height: 1.88rem; margin-bottom: 0.8rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">2.1</span> <span class="text" style="box-sizing: inherit;">Breadcrumbs</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
You’ll want to add breadcrumbs to your single posts and pages. Breadcrumbs are the links, usually above the title post, that look like “Home > Articles > WordPress SEO”. They are good for two things:</div>
<ul style="box-sizing: inherit; list-style-position: inside; margin-bottom: 1.88rem; margin-top: 0px; padding-left: 0px;">
<li style="box-sizing: inherit;">They allow your users to easily navigate your site.</li>
<li style="box-sizing: inherit;">They allow search engines to determine the structure of your site more easily.</li>
</ul>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
These breadcrumbs should link back to the homepage, and the category the post is in. If the post is in multiple categories it should pick one. For that to work, adapt <code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;">single.php</code> and <code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;">page.php</code> in your theme, and use thebreadcrumbs from our WordPress SEO plugin. You find the settings for the breadcrumbs in the SEO → Internal Links settings page.</div>
<h3 id="headings" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.5em; font-weight: 300; line-height: 1.88rem; margin-bottom: 0.8rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">2.2</span> <span class="text" style="box-sizing: inherit;">Headings</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Although most themes for WordPress get this right, make sure your post title is an <code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;"><h1></code>, and nothing else. Your blog’s name should only be an<code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;"><h1></code> on your front page, and on single, post, and category pages, it should be no more than an <code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;"><h3></code>. Your sidebar shouldn’t be crammed with<code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;"><h2></code> and <code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;"><h3></code>‘s either etc.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
These are easy to edit in the <code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;">post.php</code> and <code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;">page.php</code> templates. To learn more about why proper headings are important read this article onSemantic HTML and SEO and our article about the Heading Structure for your Blog (from which a lot applies to non-blog WordPress sites too).</div>
<h3 id="codeclean" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.5em; font-weight: 300; line-height: 1.88rem; margin-bottom: 0.8rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">2.3</span> <span class="text" style="box-sizing: inherit;">Clean up your code</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
All that javascript and CSS you might have in your template files, move that to external javascripts and css files, and keep your templates clean, as they’re not doing your WordPress SEO any good. This makes sure your users can cache those files on first load, and search engines don’t have to download them most of the time.</div>
<h3 id="speed" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.5em; font-weight: 300; line-height: 1.88rem; margin-bottom: 0.8rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">2.4</span> <span class="text" style="box-sizing: inherit;">Aim for speed</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
A very important factor in how many pages a search engine will spider on your blog each day, is how speedy your blog loads. You can do three things to increase the speed of your WordPress.</div>
<ol style="box-sizing: inherit; list-style-position: inside; padding-left: 0px;">
<li style="box-sizing: inherit;">Optimize the template to do as small an amount of database calls as necessary. We’ve highlighted how to do this in our post about speeding up WordPress.</li>
<li style="box-sizing: inherit;">Install a caching plugin. We recommend you use W3 Total Cache if you’re technically savvy or WP Super Cache if you’re not.</li>
<li style="box-sizing: inherit;">W3 Total Cache works even more magic when combined with a CDN like MaxCDN. Read more about WordPress CDN stuff here.</li>
</ol>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Also, be aware that underpaying for hosting, is not wise. If you actually want to succeed with your link-bait actions, and want your blog to sustain high loads, go for a good hosting package. We use VPS.net ourselves, and they’ve proven to be better than most everything we’ve seen in hosting, but we’ve got great experience withSynthesis too. If you want to know more be sure to read our article aboutWordPress hosting.</div>
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<span class="num" style="box-sizing: inherit;">2.5</span> <span class="text" style="box-sizing: inherit;">Rethink that sidebar</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Do you really need to link out to all your buddies in your blogroll site wide? Or is it perhaps wiser to just do that on your front page? Google and other search engines these days heavily discount site wide links, so you’re not really doing your friends any more favor by giving them that site wide link, nor are you helping yourself: you’re allowing your visitors to get out of your site everywhere, when you actually want them to browse around a bit.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
The same goes for the search engines: on single post pages, these links aren’t necessarily related to the topic at hand, and thus aren’t helping you at all. Thus: get rid of them. There are probably more widgets like these that only make sense on the homepage, and others that you’d only want on sub pages.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Some day you will probably be able to change this from inside WordPress, right now it forces you to either use two sidebars, one on the homepage and one on sub pages, or write specific plugins.</div>
</div>
</article><div class="announcement fill announcement--pointer" style="background-color: #5d237a; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(164, 40, 106); border-top-style: solid; border-top-width: 1px; box-sizing: inherit; clear: both; color: white; font-family: 'Open Sans', Arial, sans-serif; font-size: 16px; letter-spacing: 0.16px; line-height: 30.08px; padding: 1.3em 0px 1px; position: relative;">
<div class="row" style="box-sizing: inherit; margin: 0px auto; max-width: 63.25rem; position: relative; width: 1012px;">
<div style="box-sizing: inherit; font-size: 1.63em; letter-spacing: 0.05em; line-height: 2.4rem; margin-bottom: 1.88rem;">
<span class="fa fa-book" style="-webkit-font-smoothing: antialiased; box-sizing: inherit; display: inline-block; float: right; font-family: FontAwesome; font-size: 4rem; font-stretch: normal; line-height: 1; margin: 0.47rem 1.88rem 0.47rem 0.47rem; text-rendering: auto; transform: translate(0px, 0px);"></span>Optimizing sidebars and other user experience features? Read our eBook on UX & Conversion »</div>
</div>
</div>
<article class="row" style="background-color: white; box-sizing: inherit; font-family: Merriweather, Georgia, serif; font-size: 16px; letter-spacing: 0.16px; line-height: 30.08px; margin: 0px auto; max-width: 63.25rem; padding-top: 1.88rem; position: relative; width: 1012px;"><div class="content" style="box-sizing: inherit; display: inline-block; margin-right: 68px; vertical-align: top; width: 600px;">
<h3 id="htmlsitemaps" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.5em; font-weight: 300; line-height: 1.88rem; margin-bottom: 0.8rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">2.6</span> <span class="text" style="box-sizing: inherit;">HTML sitemaps</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
For some sites an HTML sitemap might be nonsense, especially when your site is really a blog, for more corporate type sites with several levels of pages an HTML Sitemap might actually be very beneficial for both users and search engines. We’ve written an article on how to create anHTML Sitemap Page Template which would be a good start to get one going for your WordPress site.</div>
<h2 id="advancedseo" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.88em; font-weight: 300; line-height: 2.5rem; margin-bottom: 1.2rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">3</span> <span class="text" style="box-sizing: inherit;">Advanced WordPress SEO and duplicate content</span></h2>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Once you’ve done all the basic stuff, you’ll find that the rest of the problems amount to one simple thing: duplicate content. Loads of it in fact. Out of the box, WordPress comes with a few different types of taxonomy:</div>
<ol style="box-sizing: inherit; list-style-position: inside; padding-left: 0px;">
<li style="box-sizing: inherit;">date based</li>
<li style="box-sizing: inherit;">category based</li>
<li style="box-sizing: inherit;">tag based</li>
</ol>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Next to that, it seems to think you actually need to be able to click on from page to page starting at the frontpage, way back to the first post you ever did. Last but not least, each author has his own archive too, under<code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;">/author/<author-name>/</code>, resulting in completely duplicate content on single author blogs.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
In essence that means that, worst case scenario, a post is available on 5 pages <em style="box-sizing: inherit;">outside</em> of the single page where it <em style="box-sizing: inherit;">should</em> be available. We’re going to get rid of all those duplicate content pools, by still allowing them to be spidered, but not indexed, and fixing the pagination issues that come with these things.</div>
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<span class="num" style="box-sizing: inherit;">3.1</span> <span class="text" style="box-sizing: inherit;">Noindex, follow archive pages and disable some archives</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Using the WordPress SEO plugin, make sure to prevent indexing (or even existence) of archive pages that do not apply for your site. You do this under SEO → Titles & Metas, where you’ll find the following options on the “Other” tab:</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
<img alt="wordpress seo title settings other" class="alignnone size-full wp-image-229438" height="706" src="https://yoast-mercury.s3.amazonaws.com/uploads/2008/04/wordpress-seo-title-settings-other.png" style="border: 1px solid rgb(220, 220, 220); box-sizing: inherit; height: auto; margin: 1em 0px 0px; max-width: 100%;" width="869"></div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
The settings above are the settings for our site. As you can see, we’ve completely disabled the date based archives, as we don’t use those. Any date based link will redirect to our homepage because of this setting. We’ve left the author archives untouched, but we have checked a checkbox on the General tab, which makes the subpages of those archives be noindex, follow by default. So you’ll never land on page 2 of an archive on our site from the search engines (change this on SEO → Titles & Metas → General tab):</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
<img alt="wordpress seo title settings sitewide" class="alignnone size-full wp-image-229440" height="108" src="https://yoast-mercury.s3.amazonaws.com/uploads/2008/04/wordpress-seo-title-settings-sitewide.png" style="border: 1px solid rgb(220, 220, 220); box-sizing: inherit; height: auto; margin: 1em 0px 0px; max-width: 100%;" width="696"></div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
On smaller sites it might make sense to noindex either the category or the tag structure, but in our experience noindexing those on yoast.com does little to no change at all.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
There is one type of archive that is noindex,follow by default as well in the WordPress SEO plugin: the search result pages. This is a best practice from Google for which a setting is left out as you should just have that anyway.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
A lot has changed in how Google handles paginated archives recently when they introduced their support for <code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;">rel="next"</code> and <code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;">rel="prev"</code> links. We’ve written an article about that: <code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;">rel="next"</code> and <code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;">rel="prev"</code> for paginated archives, which is a bit too technical to fully list here, but suffice to say our WordPress SEO plugin takes care of <em style="box-sizing: inherit;">all</em> the needed changes automatically.</div>
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<span class="num" style="box-sizing: inherit;">3.2</span> <span class="text" style="box-sizing: inherit;">Disable unnecessary archives</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
If your blog is a one author blog, or you don’t think you need author archives, use WordPress SEO to disable the author archives. Also, if you don’t think you need a date based archive: disable it as we have. Even if you’re not using these archives in your template, someone might link to them and thus break your WordPress SEO…</div>
<h3 id="pagination" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.5em; font-weight: 300; line-height: 1.88rem; margin-bottom: 0.8rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">3.3</span> <span class="text" style="box-sizing: inherit;">Pagination</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Thirdly, you’ll want to make sure that if a bot goes to a category page, it can reach all underlying pages without any trouble. Otherwise, if you have a lot of posts in a category, a bot might have to go back 10 pages before being able to find the link to one of your awesome earlier posts…</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
There’s an easy fix, in fact, there are several plugins that deal with this. Our favorite one by far is WP-PageNavi, maintained by Scribu, one of the best WordPress developers around. If you have the Genesis Theme like we do here on Yoast.com, you can just enable numeric navigation under Theme Settings → Content Archives.</div>
<h3 id="nofollowmeta" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.5em; font-weight: 300; line-height: 1.88rem; margin-bottom: 0.8rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">3.4</span> <span class="text" style="box-sizing: inherit;">Canonical</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
In february 2009, the major search engines introduced the<code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;">rel="canonical"</code> element. This is another utility to help fight duplicate content. WordPress has built-in support for canonical link elements on single posts and pages, but it has some slight bugs in that. It doesn’t output canonical links on any other page. With our WordPress SEO plugin activated, you automatically get canonical link elements for <em style="box-sizing: inherit;">every</em> page type in WordPress.</div>
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<span class="num" style="box-sizing: inherit;">4</span> <span class="text" style="box-sizing: inherit;">A site structure for high rankings</span></h2>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Blogs are spidered so easily due to their structure of categories, tags etc.: all articles are well linked, and usually the markup is nice and clean. However, all this comes at a price: your ranking strength is diluted. They’re diluted by one simple thing: comments.</div>
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<span class="num" style="box-sizing: inherit;">4.1</span> <span class="text" style="box-sizing: inherit;">Pages instead of posts</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
You’ve probably noticed by now, or you’re seeing now, that this WordPress SEO post is actually… not a post. It’s a page. Why? Well for several reasons. First of all, this article needed to be a “daughter”-page of our WordPress page, to be in the correct place on this blog. Secondly, to rank for the term [WordPress SEO], this article has to have the right keyword density. And that’s where things go wrong. Comments destroy your carefully constructed keyword density.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
That’s why we decided to make our most important articles into pages. That way, you can easily update them and do a new post about what you’ve changed.</div>
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<span class="num" style="box-sizing: inherit;">4.2</span> <span class="text" style="box-sizing: inherit;">New wine in an old bottle</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
If a post on your blog becomes incredibly popular and starts to rank for a nice keyword, like this one did for WordPress SEO, you could do the following:</div>
<ul style="box-sizing: inherit; list-style-position: inside; margin-bottom: 1.88rem; margin-top: 0px; padding-left: 0px;">
<li style="box-sizing: inherit;">create a new <strong style="box-sizing: inherit;">page</strong> with updated and improved content</li>
<li style="box-sizing: inherit;">change the slug of the old <strong style="box-sizing: inherit;">post</strong> to <code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;">post-name-original</code></li>
<li style="box-sizing: inherit;">publish the new page under the old post’s URL, or redirect the old post’s URL to the new URL</li>
<li style="box-sizing: inherit;">send an e-mail to everyone who linked to your old post that you’ve updated and improved on your old post</li>
<li style="box-sizing: inherit;">wait for the links to come in, again;</li>
<li style="box-sizing: inherit;">rank even higher for your desired term as you’ve now got:<ul style="box-sizing: inherit; list-style-position: inside; margin-bottom: 1.88rem; margin-top: 0px; padding-left: 0px;">
<li style="box-sizing: inherit;">more control over the keyword density</li>
<li style="box-sizing: inherit;">even more links pointing at the article</li>
<li style="box-sizing: inherit;">the ability to keep updating the article as you see fit to improve on it’s content and ranking</li>
</ul>
</li>
</ul>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Some among you will say: I could have 301 redirected the old post to the new one with the same effect. True. Except: you’d lose the comments on the old post, which is in our opinion a sign of disrespect to people who took the time to comment, and 301 redirects take quite a bit of time sometimes. Of course you should treat this technique with care, and not abuse it to rank other products, but we think it can be done in everyone’s benefit. For instance this article: if you came here through a social media site like Facebook, expecting an article about WordPress SEO, that’s exactly what you got!</div>
<h3 id="relatedposts" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.5em; font-weight: 300; line-height: 1.88rem; margin-bottom: 0.8rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">4.3</span> <span class="text" style="box-sizing: inherit;">Linking to related posts</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
One way of getting search engines to get to your older content a bit easier, thus increasing your WordPress SEO capabilites a LOT, is by using a related posts plugin. These plugins search through your posts database to find posts with the same subject, and add links to these posts.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
There are quite a few related posts plugins but we tend to stick with custom code in our theme. A very good alternative is Microkid’s related post plugin, which lets you manually pick related posts. This might cost a bit more time before you hit publish but might very well be worth your while.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
There are also a lot of plugins that will automatically link certain keywords to certain posts. We do not like this <em style="box-sizing: inherit;">at all</em> as we find it to look very spammy.</div>
<h3 id="tag-optimization" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.5em; font-weight: 300; line-height: 1.88rem; margin-bottom: 0.8rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">4.4</span> <span class="text" style="box-sizing: inherit;">Go easy on the tags</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
One of the most common issues we encounter on sites in our website reviews is the overuse of tags. Note that a tag in and of itself does not improve your SEO. The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
We’ve recently released a tool we’ve built to help solve that problem, which makes it easy to delete & redirect and/or merge tags or other (custom) taxonomies. So if you’ve been guilty of using too many tags on your site you might want to check out our tool for optimizing tags.</div>
<h2 id="conversion" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.88em; font-weight: 300; line-height: 2.5rem; margin-bottom: 1.2rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">5</span> <span class="text" style="box-sizing: inherit;">Conversion optimization</span></h2>
<h3 style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.5em; font-weight: 300; line-height: 1.88rem; margin-bottom: 0.8rem; margin-top: 0px;">
Get those readers to subscribe!</h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
A lot of bloggers still think that because their blog <em style="box-sizing: inherit;">is</em> a blog, they don’t have to optimize anything. Wrong. To get people to link to you, they have to read your blog. And what do you think is easier: getting someone who is already visiting your blog to visit regularly and <em style="box-sizing: inherit;">then</em> link to your blog, or getting someone who visits your blog for the first time to link to your blog immediately? Right.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
One of the things we’ve found to be very important, and more bloggers seem to have found this, is that an RSS subscribe button is very important, as is offering a way to subscribe by e-mail. We offer a weekly e-mail subscribe options, using MailChimp, and have found that people tend to click through on those the most.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Another thing to be very aware of is when people might want to subscribe to your blog. If they’ve just finished reading an article of yours, and really liked it, that would be the ideal time to reach them, right? That’s why more and more people are adding lines like this to the end of their posts: “Liked this post? Subscribe to our newsletter and get loads more!”</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Another great time to get people to subscribe is when people have just commented on your blog for the first time, for which purpose we use our own comment redirect plugin. Which leads us to the next major aspect of WordPress SEO:</div>
<h2 id="comment-optimization" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.88em; font-weight: 300; line-height: 2.5rem; margin-bottom: 1.2rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">6</span> <span class="text" style="box-sizing: inherit;">Comment optimization</span></h2>
<h3 style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.5em; font-weight: 300; line-height: 1.88rem; margin-bottom: 0.8rem; margin-top: 0px;">
Get those readers involved</h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Comments are one of the most important aspects of blogs. As Wikipediastates:</div>
</div>
<blockquote style="box-sizing: inherit; color: #8c8c8c; display: inline-block; font-size: 1.2em; font-style: italic; letter-spacing: 0px; line-height: 2.3rem; margin: 0px 0px 2.5rem; max-width: 100%; padding: 0px 4.5rem; position: relative;">
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
The ability for readers to leave comments in an interactive format is an important part of many blogs.</div>
</blockquote>
<div class="content" style="box-sizing: inherit; display: inline-block; margin-right: 68px; vertical-align: top; width: 600px;">
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Comments are not only nice because people tell you how special you are, or that you made a mistake, or whatever else they have to tell you. Most of all they’re nice, because they show engagement. And engagement is one of the most important factors of getting people to link to you: they show you they care, and they open the conversation, now all you have to do is respond, and you’re building a relationship!</div>
<h3 id="ask" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.5em; font-weight: 300; line-height: 1.88rem; margin-bottom: 0.8rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">6.1</span> <span class="text" style="box-sizing: inherit;">How you get people to comment</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
The easiest way of getting people to do anything is: ask them to do it. Write in an engaging style, and then ask your blog’s readers for an opinion, their take on the story etc.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Another important things is your comment links. Is your comment link “No comments »”? Or is it “No Comments yet, your thoughts are welcome »”? Feel the difference? You can change this by opening your<code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;">index.php</code> template, search for <code style="box-sizing: inherit; font-family: monospace, monospace; font-size: 1em;">comments_popup_link()</code> and changing the texts within that function.</div>
<h3 id="bond" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.5em; font-weight: 300; line-height: 1.88rem; margin-bottom: 0.8rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">6.2</span> <span class="text" style="box-sizing: inherit;">Bond with your commenters</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Another thing to do is thank people when they’ve commented on your weblog. Not every time, because that get’s annoying, but doing it the first time is a very good idea.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Justin Shattuck thought the same, and created the Comment Relish plugin which sends an email after someone has made his first comment, unfortunately, this plugin is no longer maintained. Another option, which is maintained and is also a bit less obtrusive / spammy, is to install our comment redirect plugin. This plugin allows you to redirect people who have made their first comment to a specific “thank you” page.</div>
<h3 id="commentsubscribe" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.5em; font-weight: 300; line-height: 1.88rem; margin-bottom: 0.8rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">6.3</span> <span class="text" style="box-sizing: inherit;">Keeping people in the conversation</span></h3>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Now that people have joined the conversation on your blog, you should make sure they <em style="box-sizing: inherit;">stay</em> in the conversation. That’s why you should install the subscribe to comments plugin, that allows people to subscribe to a comment thread just like they would in a forum, and sends them an e-mail on each new comment. This way, you can keep the conversation going, and maybe your readers will be giving you new angles for new posts.</div>
<h2 id="offsite" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.88em; font-weight: 300; line-height: 2.5rem; margin-bottom: 1.2rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">7</span> <span class="text" style="box-sizing: inherit;">Off site blog SEO</span></h2>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
If you’ve followed all of the above WordPress SEO advice, you’ve got a big chance of becoming successfull, both as a blogger <em style="box-sizing: inherit;">and</em> in the search engines. Now the last step sounds easy, but isn’t. Go out there, and <em style="box-sizing: inherit;">talk</em>to people online.</div>
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<span class="num" style="box-sizing: inherit;">7.1</span> <span class="text" style="box-sizing: inherit;">Follow your commenters</span></h3>
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There’s been a movement on the web for a while now that’s called the “You comment – I follow“. They want you to remove the nofollow tag off of your comments to “reward” your visitors. Now we do agree, but… That get’s you a whole lot of spam once your WordPress blog turns into a well ranked blog… What we do advocate though, is that you <em style="box-sizing: inherit;">actually</em> follow your visitors! Go to their websites, and leave a comment on one of their articles, a good, insightful comment, so they respect you even more.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
If you think that’s a lot of work, do realize that, on average, about 1% of your visitors will actually leave a comment. That’s a group of people you<em style="box-sizing: inherit;">have</em> to take care of!</div>
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<span class="num" style="box-sizing: inherit;">7.2</span> <span class="text" style="box-sizing: inherit;">Use Twitter</span></h3>
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Twitter is a cool form of micro-blogging / chatting / whatever you want to call it. Almost all the “cool” people are on there, and they read their tweets more often than they read their e-mail, if you even knew how to reach them through e-mail.</div>
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To boot, if you use WordTwit or Twitter Tools, all of your posts can be announced on Twitter, which will usually get you quite a few early readers! People will feel even more happy to comment on Twitter, which might get you into an extra conversation or two.</div>
<h3 id="relatedblogs" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.5em; font-weight: 300; line-height: 1.88rem; margin-bottom: 0.8rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">7.3</span> <span class="text" style="box-sizing: inherit;">Find related blogs, and work them</span></h3>
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If you want to rank for certain keywords, go into Google Blogsearch, and see which blogs rank in the top 10 for those keywords. Read those blogs, start posting insightful comments, follow up on their posts by doing a post on your own blog and link back to them: <em style="box-sizing: inherit;">communicate</em>! The only way to get the links you’ll need to rank is to be a part of the community.</div>
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<span class="num" style="box-sizing: inherit;">8</span> <span class="text" style="box-sizing: inherit;">Measuring results</span></h2>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
A good SEO campaign relies on not only implementing changes but also measuring the impact of those changes, seeing what works and doing more of that. Two great Analytics packages to measure results are Google Analytics and getClicky. For both of these Analytics packages maintain plugins, our Google Analytics by Yoast plugin and our Clicky plugin.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
You can also measure results by tracking rankings, the problem with rank tracking though is that it’s hard to determine “real” rankings because of personalized and localized search results. Really the best outcome of being great at WordPress SEO is to get more traffic.</div>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
Another great source of data is Google Webmaster Tools. One of the relatively simple tricks we always give people is the following:</div>
<ul style="box-sizing: inherit; list-style-position: inside; margin-bottom: 1.88rem; margin-top: 0px; padding-left: 0px;">
<li style="box-sizing: inherit;">go into Webmaster Tools;</li>
<li style="box-sizing: inherit;">go to “Your site on the web”, then “Search queries”.</li>
<li style="box-sizing: inherit;">Click on “Download this table”.</li>
<li style="box-sizing: inherit;">Open the CSV file you get in Excel.</li>
<li style="box-sizing: inherit;">Replace all the instances of “<10” in the Clicks column with 9.</li>
<li style="box-sizing: inherit;">Select the entire first row and click the filter button, usually the icon is a funnel:<br style="box-sizing: inherit;"><img alt="filter icon" class="alignnone size-full wp-image-45516" height="34" src="https://yoast-mercury.s3.amazonaws.com/uploads/2008/04/filter-icon.jpg" style="border: 1px solid rgb(220, 220, 220); box-sizing: inherit; height: auto; margin: 1em 0px 0px; max-width: 100%;" title="filter icon" width="41"></li>
<li style="box-sizing: inherit;">For the average position column, choose “greater than 5”, sort Ascending.</li>
<li style="box-sizing: inherit;">Then for the “Clicks” column, sort Descending.</li>
</ul>
<div style="box-sizing: inherit; margin-bottom: 1.88rem;">
You now have the keywords people are finding you for in the results pages where you rank below #6 The fact that they clicked on your result proves that they found your result interesting: see if you can optimize any of those terms so you’ll rank higher than a #6 average rank: use the Page Analysis in our SEO plugin to improve the page, improve the copy, ask others to link to you, etc. Be sure to read our article about cornerstone content as well.</div>
<h2 id="conclusion" style="box-sizing: inherit; color: #5d237a; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.88em; font-weight: 300; line-height: 2.5rem; margin-bottom: 1.2rem; margin-top: 0px;">
<span class="num" style="box-sizing: inherit;">9</span> <span class="text" style="box-sizing: inherit;">Conclusions on WordPress SEO</span></h2>
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This guide gives you a <em style="box-sizing: inherit;">lot</em> of stuff you can do on your WordPress site. It goes from technical tips, to conversion tips, to content tips, to conversation tips, and a whole lot in between. There’s a catch though: if you want to rank for highly competitive terms, you’ll have to actually <em style="box-sizing: inherit;">do</em>most of it <em style="box-sizing: inherit;">and</em> create great and compelling content in the process.</div>
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For more in-debt information checkout:<a href="http://www.glassdoor.com/Reviews/Bench-Craft-Company-Reviews-E577680.htm">Bench Craft Company</a>
{and|or|if|stop|word} http://localmarketpros.xyz/wordpress-seo-the-definitive-guide-to-higher-rankings-for-wordpress-sites/
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